Facebook, Instragram and Yelp can help us discover new
restaurants, service providers and so much more. Reviews written by patrons
help visitors make better, more informed choices.
More and more, apartment communities are being included
in these reviews and savvy apartment hunters are checking local sites for
feedback about the lifestyle and resident experiences. When you find an
apartment that looks like a good fit, it can be worth the extra step to see if
the community has online reviews on some of these sites.
Visiting the community’s website can offer lots of great
information, but the personal feedback of residents and managers on social
media sites can help potential residents learn more about how the community
lives.
As with all social media reviews, buyers should beware.
Online platforms can easily be abused by residents with a particular issue who
are working to get the attention of their management company. This tool in your
research toolbox can offer you good questions to ask during your tour if you
are seeing issues arise again and again.
If you’re happy with your community, or have a great
experience, take the time to help educate future residents with a post that’s
specific.
Some apartment communities use these platforms to educate
renters about the amenities, specials and even the neighborhood. Community and
management company blogs can be a great source of information about the company
and new communities coming to market.